Halloween Campaign
Brief: Create an impactful and compelling Halloween design that drives a point of difference from competitors, allowing Asda to lead within the Halloween market.
Including overarching identity, store journey and photography art direction.
The Result: The in-store POS complements the packaging with its own design, showing Asda’s personality and reminding customers of Asda’s quality and the extensive range available. In turn ‘shopability’ is easier, clearer and an enhanced experience throughout the in-store customer journey.
I worked alongside illustrator Myles Talbot to create a graveyard theatre of characters to bring the ASDA Halloween experience to life! He created six spooky fun personalities and supported them with a ghoulish cast of bats, manic pumpkins, scary cats and ‘rolling’ eyeballs.
