Parkdean Resorts
+ Concept
+ Design
+ Artdirection
Photography: Nick Eagle
Food Stylist: Danny Barnett
Produced at CreativeRace.
Art Direction
As part of the development to enhance awareness of food and drink offering at Parkdean resorts, I developed a new style of photography to be applied across all on site marketing collateral. This was introduced into all POS, restaurant and bar menus.
The Result: A light and airy holiday vibe, using natural lighting and subtle propping. Minimal styling allowed the food to be at the forefront of focus and enhanced quality perception. Dishes feel authentic, aspirational and unmistakably British.
